Edimification

Oh.. that's right... I promised some edification. This one goes out to all ya'll Gawker-stalkers out there, Metafilter-addicts, and compulsive readers of Google news:

Every morning brings us the news of the globe, and yet we are poor in noteworthy stories. This is because no event any longer comes to us without already being shot through with explanation. In other words, by now almost nothing that happens benefits storytelling; almost everything benefits information. Actually, it is half the art of storytelling to keep a story free from explanation as one reproduces it.

{Walter Benjamin, "The Storyteller," dropping knowledge like Galileo dropped the orange.}

...

Okay, good, but what's the other half of the art of storytelling?